Taste Success
Bellini 3.0 is a family-run Italian kitchen in the heart of Utrecht. The food was honest, the room was warm, and the regulars came back every week. But the website was a ghost. It looked like a template from 2009, with stock photos of tomatoes that had never seen the kitchen.
Project overview
Frank and Ruben founded Humbolt. Their old name sent the wrong signals, so we started again from the name up.
“We konden niet helder uitleggen wie we zijn en onze oude naam riep de verkeerde associaties op.”
Challenge
De oprichters konden niet in één zin uitleggen wie Humbolt was, en de oude naam bracht mensen op het verkeerde spoor. [Voeg de markt en het moment toe.]
Taste Success.
The idea
[How the idea came about and what it means for the brand and its customers.]
A new name, a brand voice and a website.
The experience
[Add where people meet Humbolt today.]
