Work in progress
Strategy
Identity
Veranderen met energie
[Placeholder, replace] Short intro about Blue Bricks: who the founders are, where the brand stood and what changed. Three to four sentences.
(01)
Project overview
Blue Bricks needed a careers site that lets people feel what it is like to work there.
Candidates had to imagine the energy at Blue Bricks. The careers site did not let them feel it.
(02)
Challenge
[Context in a short paragraph. The market, the competition and the state of the brand when we started, and what had to change before customers would believe in it.]
Veranderen met energie.
(03)
The idea
[How the idea came about and what it means for the brand and its customers.]
A careers site full of energy, people and campus images.
(04)
The experience
Candidates now apply directly through the recruitment system.
Humbolt
Strategy
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Identity
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Brand naming
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humbolt
Blue Bricks
Strategy
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Identity
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blue-bricks
Verwood
Strategy
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Identity
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verwood
BijONS
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bijons
Bud
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bud
Elite Vodka
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·
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elite-vodka
KONI
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·
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koni
LUAX
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·
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luax
01/07